OARSIS is an Incubator for Virtual reality start-ups based in Madrid Spain. They were looking for Start-Up teams application and the goal of this 1min video was to increase website visitors and potentially the number of Incubator applications. MNVideos created a video with main strategy to give less information and trigger the target market interest. The CTA was to visit OARSIS website and watch the full video version and learn about the application process. We have here the HERO – HUB effect.